INKAGAVE
The agave plant is normally associated with a Mexican origin; however, in the Peruvian Andes, a very similar species grows wild, but it is meatier and more resistant, only very few know it!
Goal
Communicate that our agave is wild harvested, supernatural, and is processed in an artisanal and sustainable way. Achieving a product of excellent quality.
Solution
To connect with the wild origin of the product, we used the colors of the Peruvian highlands, where the Andean agave plant originates from. In addition, we added a texture that we derived from a photograph of the real landscape where this plant is harvested. To give it a more contemporary and, above all, sweeter touch, due to the nature of the product, we further developed all of the above with a bright color that generated a wonderful intriguing contrast.
STUDIO: FIBRA BRANDING
IG: @fibra_branding
CREATIVE & ART DIRECTION: Andrea Gálvez
GRAPHIC DESIGN: Daniela Barrio de Mendoza
ANIMATION: Matías Montes de Oca
PHOTOGRAPHY & ART DIRECTION PHOTOGRAPHY:
