Daniela Barrio | Brand & Packaging Designer

Daniela Barrio de Mendoza

Brand & Packaging Designer

Based in New Zealand

From Lima, Peru

Peruvian-born and based in New Zealand, Daniela is an award-winning designer with +8 years of experience shaping brands with intention and heart.

Curious, driven, and unafraid to go for it, her work is shaped by her Peruvian roots and multicultural experience — exploring texture, rhythm, and expressive color with sensitivity and depth. She believes design is a language: one that tells stories, evokes emotion, and transforms brands into refined identities meant to be felt, remembered, and deeply connected.

Peruvian-born and based in New Zealand, Daniela is an award-winning designer with +8 years of experience shaping brands with intention and heart.

Curious, driven, and unafraid to go for it, her work is shaped by her Peruvian roots and multicultural experience — exploring texture, rhythm, and expressive color with sensitivity and depth. She believes design is a language: one that tells stories, evokes emotion, and transforms brands into refined identities meant to be felt, remembered, and deeply connected.

(Services)

Branding

Building intentional, distinctive brand identities.

Brand identities are developed from a foundation of clear positioning and strategic thinking. Each visual system is crafted with intention, where typography, tone, and visual language align to express a distinct point of view and build long-term relevance.

(01)

Packaging

Where Brand Identity becomes tangible.

Packaging is conceived as a tactile extension of brand strategy. Through a considered balance of materiality, structure, and detail, each project is designed to command presence, invite interaction, and elevate the brand experience beyond the shelf.

(02)

Art Direction

Shaping visual narratives across touchpoints.

Visual worlds are shaped to translate strategy into atmosphere and experience. From campaigns and photographic direction to content systems and website design, each visual and digital expression extends the brand identity with clarity and consistency — ensuring cohesion and impact across every touchpoint.

(03)

(1)

Experience

Freelance Art Director & Brand Designer

(International)

Independent branding and packaging designer for over 8+ years, collaborating with clients across Europe, Latin America, Oceania, and the United States. Have a project in mind? Let’s chat :)

(Today)

Freelance Art Director & Brand Designer

(International)

Independent branding and packaging designer for over 8+ years, collaborating with clients across Europe, Latin America, Oceania, and the United States. Have a project in mind? Let’s chat :)

Freelance Art Director & Brand Designer

Independent branding and packaging designer for over 8+ years, collaborating with clients across Europe, Latin America, Oceania, and the United States. Have a project in mind? Let’s chat :)

Brand & Packaging Designer

(Zuru Edge)

Based in Auckland, New Zealand. Working within a branding studio while continuing to run an independent freelance practice, collaborating with brands worldwide.

(2026)

Brand & Packaging Designer

(Zuru Edge)

Based in Auckland, New Zealand. Working within a branding studio while continuing to run an independent freelance practice, collaborating with brands worldwide.

Brand & Packaging Designer

Based in Auckland, New Zealand. Working within a branding studio while continuing to run an independent freelance practice, collaborating with brands worldwide.

Education

(Elisava)

Master’s Degree in Packaging Design Elisava, Barcelona. Advanced focus on structural design, materials, sustainability, and brand storytelling through packaging.

(2022-2023)

Education

(Elisava)

Master’s Degree in Packaging Design Elisava, Barcelona. Advanced focus on structural design, materials, sustainability, and brand storytelling through packaging.

Education

Master’s Degree in Packaging Design Elisava, Barcelona. Advanced focus on structural design, materials, sustainability, and brand storytelling through packaging.

Brand & Packaging Designer

(Design Studio Period)

6 years working within branding and packaging studios, contributing to the development of strategic brand systems, visual identities, and product-driven design solutions. This period built a strong foundation in conceptual thinking, craft, and collaborative studio practice.

(2019-2025)

Brand & Packaging Designer

(Design Studio Period)

Brand & Packaging Designer