Daniela Barrio - Portfolio

Daniela Barrio de Mendoza

Art Director / Brand Designer

Based in New Zealand

From Lima, Peru

Peruvian-born and based in New Zealand, Daniela is an award-winning designer with +8 years of experience shaping brands with intention and heart.

Curious, driven, and unafraid to go for it, her work is shaped by her Peruvian roots and multicultural experience — exploring texture, rhythm, and expressive color with sensitivity and depth. She believes design is a language: one that tells stories, evokes emotion, and transforms brands into refined identities meant to be felt, remembered, and deeply connected.

Peruvian-born and based in New Zealand, Daniela is an award-winning designer with +8 years of experience shaping brands with intention and heart.

Curious, driven, and unafraid to go for it, her work is shaped by her Peruvian roots and multicultural experience — exploring texture, rhythm, and expressive color with sensitivity and depth. She believes design is a language: one that tells stories, evokes emotion, and transforms brands into refined identities meant to be felt, remembered, and deeply connected.

(Services)

Branding

Developing comprehensive brand strategies that form the core identity for her clients. Her work involves deep market research and consumer psychology to define a brand’s unique vision.

(01)

Packaging

Creates visually engaging and intuitive websites that combine aesthetic appeal with flawless user experience. She is proficient in crafting layouts, selecting typography, and managing visual assets to ensure perfection.

(02)

Art Direction

Specializes in the visual representation of a brand, developing cohesive and memorable design systems.

Her brand design work, which includes logos, color palettes, and typographic systems.

(03)

(1)

Experience

Creative Director

(Nike)

At Nike, Kaito Ayaka infused a Tokyo-based perspective into global campaigns, merging athletic legacy with modern aesthetics. She focused on culturally relevant storytelling for product launches and brand moments, deepening Nike's connection with diverse audiences.

(2025)

Creative Director

(Nike)

Creative Director

Senior Designer

(Freelance)

After a successful period as a freelance designer, Kaito Ayaka cultivated a diverse portfolio and established her reputation for innovative branding and web design.

(2023)

Senior Designer

(Freelance)

After a successful period as a freelance designer, Kaito Ayaka cultivated a diverse portfolio and established her reputation for innovative branding and web design.

Senior Designer

After a successful period as a freelance designer, Kaito Ayaka cultivated a diverse portfolio and established her reputation for innovative branding and web design.

Art Director

(Apple)

Instrumental in shaping the brand's visual identity. She led design projects that focused on minimalist aesthetics and intuitive user experiences, contributing significantly to Apple’s reputation for seamless design.

(2024)

Art Director

(Apple)

Art Director