Daniela Barrio de Mendoza
Brand & Packaging Designer
©2026
Branding
Building intentional, distinctive brand identities.
From positioning and strategy to visual identity systems, I create brands that are not only visually compelling but conceptually strong. Every element — from typography to tone of voice — is designed to tell a cohesive story, connect with the right audience, and stand the test of time.
Packaging
Where Brand Identity becomes tangible.
Packaging is often the first and most powerful physical interaction with a brand. I approach it as a balance between strategy, sensorial experience, and functionality — ensuring it not only stands out, but connects with people on a deeper, more tactile level.
From shelf presence and materiality to structure and production details, every element is carefully considered to create packaging that feels intentional, immersive, and emotionally resonant.
Art Direction
Shaping visual narratives across touchpoints.
From campaign concepts and product photography to content systems and website design, I shape visual narratives that translate a brand’s essence into image, atmosphere, and experience. Every decision — from color and composition to layout and interaction — is intentional and aligned with the brand’s core story.
I design and direct websites that extend the identity into the digital space, ensuring brands launch with clarity, consistency, and impact across every touchpoint.
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Experience
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Work
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Awards
Latin American Desing Awards
